Road To Gold

With this film we had the ambition to bring our customers closer to the sport and the upcoming World Cup in Russia, but also bring our concept “The more you know, the more you win” to life. We did so by interviewing one of Sweden’s best known players Jimmy Durmaz and asked him how he think we’ll do. His answers were up for interpretation.
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Once the interview was done, we had some extra time to kill. So, we tossed in a few random questions... totally open to interpretation.