How does a smaller market NHL hockey team shed its Disney-adjacent, sunny beach persona and embrace a bolder, more aggressive attitude? Not just with a rebrand, but a rallying cry: You’re Entering Orange Country.

The Anaheim Ducks set out to prove that Orange County is more than the stereotypes and shatter peoples’ expectations. They’re building a nation with a history and new traditions to intimidate opponents and encourage fans to unleash the grit and pride of Orange Country.