Carl Larsson
I’m a person with a passion for bringing ideas to life.
I’m an obsessive doer and an incurable optimist, qualities that have shaped a diverse and multifaceted creative career.
Freelancing as a Creative Director.
Represented as a Director at Camp David Film.
Contact:
hi@carl-larsson.com
Work
Anaheim Ducks - Fight Teeth
We turned the knocked-out teeth of their opponents into the grittiest collectible of all time.
Suicide Squad - Just-Us
When the Justice League isn’t here to save you, it’s Just-Us coming to save the day.
Naming and launching the upcoming Transformers game created by the game developer Splash Damage.
Transformers - Reactivate
Oddset - Road to Gold
Bringing our customers closer to the sport and the upcoming World Cup.
Oddset - Janne Walk
We turned all of Sweden into the 12th player by hijacking the Swedish national coach’s commute.
What happens to clothes when they reach the end of their life? At Houdini, recycling wasn’t enough. With the Houdini Menu project, we chose to eat them.
Houdini Menu
You’re Entering Orange Country established that Orange County is more than just sandy beaches and sunny skies.
Anaheim Ducks
A print campaign showcasing real Google search results that reveal gender inequality in top management roles.
UN - Searching for equality
We created the Un-Matcher. A phone service that connects you with someone who thinks completely differently.
Halebop - Unmatching people
Together with current and former Swedish athletes, we created a series of tests that uncovered new sports facts to answer even more of your sports-related questions.
The Ultimate Showdown
We built the world’s first virtual sports anchor. An AI-powered clone of Swedish head coach Rikard Grönborg. Reporting live throug the World Cup.
Grönborg Live
Defacing Abuse
if abuse against women happens openly in public, what happens in private?
Brands i’ve worked with
Anaheim Ducks, Warner Bros Games, EA Games, Panda Express, Royal Bank of Canada, Gran Coramino, LandO’Lakes, Houdini Sportswear, Oreo, Dominos Pizza, Oddset Sportsbetting, Halebobop,
Nordea Bank, MasterCard, Re:member credit card, Casumo, Subway.
Featured in
Newsweek, Vice, CNN, BBC, Fox, NBC, Hypebeast, Canal+, GQ, Food & Wine, Fubiz, Yahoo, Adweek, Complex, International Business Times, L’OBS, Metro, Liberation, Firstpost, Elite Daily, Culture Trip, Detikcom, The Daily Meal, France television, Swedish television, Japanese television.
Experience
2025 - Present
Freelance Creative Director & Director
2022 - 2024
Associate Creative Director - Battery - Los Angeles
2024
Jury - Le Book - Los Angeles
2017 - 2021
Associate Creative Director - Perfect Fools - Stockholm
2016 - 2019
Teacher - Miami Ad School
2016 - 2017
Art Director - McCann - Stockholm
Education
Miami Ad School School
San Francisco & New York, USA 2014-2015
A two-year program Art director
Berghs SOC
Stockholm, Sweden 2013
A six-months introduction to advertising
Calle Flygare Theatre School
Stockholm, Sweden 2011-12
A two-year program Acting and performance
European Film College
Ebeltoft, Denmark 2008
A one-year program Basic learning in filmmaking